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Makeup Dupes

If you’re not familiar with makeup dupes, they’re less expensive beauty products that are comparable to higher-end brands.  As many of us know, the cosmetics industry spends millions in marketing dollars to make items more exclusive and distinctive.  Dupes allow the products to speak for themselves regardless of the packaging. The quality of lower priced items can be just as good – or even preferred to higher ones in some cases.

We’ve selected popular dupes that have quite the following on social media…